2. The Perfect Lead Magnet

The perfect lead magnet isn’t an ebook, checklist, calculator, template or tool. The perfect lead magnet is one that solves a tiny problem for your subscriber FAST. So fast they can see immediate results. And beyond this, the solution should lead to a bigger problem. One that is only solved by buying your product or service. (Side note: Not all the lessons in this course will be as long as the first.)

To choose the perfect lead magnet you have to understand the difference between problems and situations. A situation is broad, vague and could have multiple problems and solutions connected to it. A problem is concrete and specific and typically has one solution.

Situation: I don’t have enough customers / revenue coming in
Problem: I’m only adding 10 subscribers per week to my email list, how do I make it 100?

The problem with many lead magnets is they attempt to address situations and not problems. So the lead magnet ends up being overly broad, generic and vague as well. This means subscribers won’t:

Consume or implement the material
Get the promised result

And if you remember what I said in lesson 1B, building an engaged email list is about trust. An immediate win will get them to trust you much faster than downloading a random ebook they don’t bother to read. My hard drive is filled with gigabytes of free lead magnets I downloaded but never consumed.

To be honest, a free email list building course is not specific enough as a lead magnet. It’s also addressing a situation – How do I grow my list? – and not a problem. So I’ve violated my own rule. But I was in a rush and put this course together in two days, so I must beg your pardon. A better lead magnet would be something like, 5 free list building tactics to add 100 new qualified subscribers per week. This directly addresses the problem I described earlier.

To come up with your lead magnet you must first know your customer. A lot of people come up with lead magnets without ever having talked to their customers. What problems are they dealing with? What are the exact words they use to describe those problems? Write them down. Now, what resource can you create to solve one of their smaller problems quickly and immediately? These are your lead magnets. Offer them to your audience before creating them. You’ll find some have a ton of interest and others have none. Once you identify a lead magnet offer your audience really wants, create it. We’ll talk more about how to test lead magnets in lesson 6.

Now, head over to your inbox to enjoy your second bonus lesson. I’ve shared my favourite type of lead magnet. You might have guessed it already. The subject line is “[7LBL] Bonus tip 2: My favourite lead magnet”.

Join Write Yourself Rich & Claim Your Bonuses

My friend Chris Orzechowski launched a brand new course on building a 7-figure email-based business. It’s called Write Yourself Rich. I’m offering 5 exclusive bonuses if you join Write Yourself Rich using my affiliate link.

Here’s how to claim your bonuses:

Bonus #1: Simply enter your email address in the form below and you’ll get instant access via email. No purchase necessary. Please use your primary email address, the one you check daily. You’ll be redirected to the Write Yourself Rich sales page.
Bonuses #2-4: After you join Write Yourself Rich, email a screenshot of your receipt to nabeel@nabeelazeez.com with the subject line “WYR bonuses”. I will reply with next steps.
Bonus #5: Same as bonuses #2-4 but this bonus will only unlock when I win the Write Yourself Rich affiliate contest during the launch. I’ll announce this on October 26 2024 after the launch promotion ends.

Here’s the full list of bonuses and their details:

List Building Lessons – A free email course with 7 lessons from 7+ years of building my list and mailing it daily. 100% free, no purchase necessary. Get instant access as a “thank you” for reading my review.
The List Enlarger – A semi-automated campaign for a bigger list and stronger earnings per subscriber. I’ll show you the tools you need and exactly how to set up the campaign. Landing pages, automations, social media, email flows, etc. All you have to do is write the content. I plan to sell this as a standalone product for $95-$195 but you’ll get it for free when you join Write Yourself Rich.
30-minute quick start call and 30 days of email follow-up so you can implement Write Yourself Rich fast and start seeing results. People have paid me $750 for 45 minutes of my time.
One-year scholarship to Copyskills, my coaching community. This retails for $222.22 per year. So when you’re done with Orzy’s 8 weeks of group coaching, you’ll still have someone you can come to for support. You’ll get access to a discussion forum, copy critiques, weekly office hours, courses, guest lectures and much more.
[Only available if you help me win Orzy’s Write Yourself Rich Affiliate Contest which ends on October 25 2024] Affiliate Aristocrat – My course on how to run affiliate promotions as a side hustle for easy 5k-10k paydays. I’ll give you the entire campaign and show you how to implement it, step by step, with no steps skipped. Simply run this campaign whenever you want a quick cash infusion that will also produce passive income.