27 email marketing mistakes

If you are serious about making sales with email here are 27 mistakes you should avoid. When you’re done reading this check out it’s sister-article, 45 Email Marketing Tactics to Boost Response. I’ve linked it at the bottom so as not to distract you.

  1. Saying, “Email marketing is dead”
  2. Wasting opportunities to link to your landing pages and optin forms from your social media accounts.
  3. Posting frequently on social media but rarely asking people to subscribe to your list.
  4. Asking people to subscribe to your list without offering something of value in return (e.g. bonus content).
  5. Offering a ebook as a bonus content (if you actually want the information to be consumed).
  6. Setting up complex automations for a tiny mailing list (or obsessing about funnels and segmentation).
  7. Never segmenting your list.
  8. Rarely mailing your list (less than once a week).
  9. Giving your readers too few opportunities to opt-in when they come to your website.
  10. Not using a double-opt-in.
  11. Asking readers to do anything else on your website other than subscribe to your email list.
  12. Distracting readers by asking them to share posts and follow you on social media. (if it’s worth sharing they’ll share it manually).
  13. Using Accelerated Mobile Pages on your website (much faster on mobile but you sacrifice a lot of conversions).
  14. Only having one content offer.
  15. Having too many content offers.
  16. Not resending your email to people who didn’t open it the first time.
  17. Not pruning your list every few months.
  18. Listening to people who say, “No one reads long emails”.
  19. Only using email as a broadcast/distribution channel (like social media).
  20. Making them come back to your website to read a blog post when you can just put the whole post in your email.
  21. Not learning how to write emails that persuade the reader to click through.
  22. Buying a complex email software like Infusionsoft when you’re not ready for it.
  23. Signing up for Mailchimp (or any email tool) just because it’s free.
  24. Writing weak copy on your landing pages and opt-in forms.
  25. Not understanding email is the handwritten letter of our time.
  26. Ignoring people who write you while you’re still a nobody and perfectly able to reply.
  27. Never selling anything to your list.

How many of these mistakes are you making and what are you going to do to fix them? Let me know in the comments.

Read Next: 45 Email Marketing Tactics to Boost Response

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