The email subscriber from hell

You pay a lot of money to your email service provider (ESP) every year. Every unengaged subscriber is money down the drain. And they increase the likelihood your emails will go to spam (look up Graymail.)

Sidebar: I don’t want to send you email you don’t enjoy reading. If my emails are not entertaining or providing useful information I insist that you unsubscribe.

So it just makes good sense to keep your list clean, removing any unengaged subscribers. Most, if not all, ESPs have automations that can do this for you. Pretty straightforward, right? WRONG! Here’s an exchange that happened on Facebook a while ago.

One of the comments…

Look at this a**hole.

  1. First, they’re the subscriber from bloody hell. Not only are they unengaged, they are maliciously engaged.
  2. Second, they don’t even operate an email list of their own. Ergo, they have no idea what they are talking about.
  3. Third, they have zero-self awareness. How can you call a completely uninformed opinion. “merely describing a different vantage point”?

Be very careful who you take advice from, especially on the internet. Anybody can pull nonsense out their a** and make it look like chocolate cake. It’s YOUR money and YOUR business; they couldn’t care less about you. You shouldn’t even accept what I say uncritically.

That said, it is my ethical responsibility to talk about what I know. And if I don’t know… to say “I don’t know” and refer you to someone who does.

When was the last time did a re-engagement campaign to prune your list? Let me know in the comments.

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Nabeel writes a daily email to an audience of business owners, marketers and copywriters. Subscription to this newsletter is by invitation only. The only way to get on the list is by becoming a client, joining his community or buying one of his products.

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