So you’re just going to edit AI slop until it’s good and then post it?
Yes.
Joshua Lisec, the Last Ghostwriter
Their content sucks now. I tried to tell them. But they don’t listen. They insist on writing copy with AI. And they won’t stop. I’m talking about founders who have gone all-in on “vibe marketing”.
They’ve seen immediate benefits in lower marketing costs and efficiency. They won’t see the effect it has on their brand until the end of the year. Maybe until the end of next year. This is the problem with short-term-ism and treating every business activity like a spreadsheet to be optimised.
Earlier this week I tweeted,
By the end of the year there will be mass AI blindness. I may be early but I’m not wrong.
I’ve stopped reading or watching several experts who switched to posting AI-generated content. Even their videos. I can hear the AI-generated script when they talk. Sad!
So if they’re not going to stop, how can I help them? The best way is to show them how to edit their copy so it doesn’t sound like AI.
David Ogilvy said,
I am a lousy copywriter, but I am a good editor.
Editing is copywriting. And with good enough editing, even AI-generated copy can sound good. My friend Joshua Lisec recently launched a new system/SOP:
The Best Way® to Edit AI & Re-Human Your Writing
I bought a copy for myself. I’m going through it now to find ways to make my human writing sound even more human and less like an NPC.
Pandora’s box cannot be closed. Lisec says,
You see, our way forward is not to NEVER USE AI LIKE AT ALL EVER!!1!11! It’s to use AI as needed, then EDIT like a human being with a heart that beats and balls that work. And that is what this masterclass teaches you in less than 90 minutes. The problem is not AI. The problem is publishing AI-sounding writing under your own name.
I agree. More from Lisec,
The Best Way® To Edit AI & Re-Human Your Writing shows you how to prompt AI better, spot the obvious and not-so-obvious tells of AI slopwriting, and edit your real voice back into the work so what readers experience is not machine-y mush…
…but authentically you.
Besides, you’ll probably need to edit ALL of your AI output anyway because “as an LLM, I unable to take a stance on” bla bla bla.
You know what I mean.
What if you want AI to say what it can’t? Then you need to learn The Best Way® To Say It anyway.
Here’s what you get when you sign up for The Best Way® to Edit AI & Re-Human Your Writing. I’m quoting from the sales page now.
The 6.5 Tells of AI Slopwriting
You know the dead giveaways, fake polish, generic filler. “And not just filler; it’s also” OK yeah you get it. These are the technically fine but literarily unensouled sentences that make very important people recoil from your writing.
You’ll learn how to spot them fast . . . and more importantly, how to cut them out without mercy and replace them with real human writing instead, FAST.
Persuasive Prompting: Save Time & Get Better AI Output FAST
Before you can fix AI output, stop setting it up to fail.
I’ll show you how to prompt AI better so the draft it gives you is stronger, sharper, more useful, and far less embarrassing to begin with.
Editing counts. Yes, that’s correct. But so does not generating robo-garbage in the first place!
AI & Copyright: What the Government Is (Actually) Saying
What makes writing yours? What does authorship even mean now? Where does AI assistance end and your creative ownership begin?
We’ll cover the practical reality of human-led creation in the age of AI, including what matters when originality, authorship, and protectable work are on the line. This is not legal advice, but many people are saying it should be!
Look Over My Shoulder: Watch Lisec Edit AI IN REAL TIME
This is by far THE most popular content from the original The Best Way Say It® courses. And now, we’re back!
You’ll watch me super-prompt AI, evaluate the output, tear out the clankety-clank slop-nonsense, and re-humanize the writing step by step (with no step skipped!) until it sounds like it should have sounded in the first place . . . like a real person wrote it. Like you.
Get the best of both worlds; make content hyper-fast with AI but make it sound like YOU.
That’s The Best Way®.