First things first – get their attention
You ever tried persuading someone who isn’t paying attention?
Doesn’t work so good. Doesn’t work at all, actually.
Here’s a scary statistic from Ad Man Dave Trott:
“The problem with advertising is that every year in the UK, £20.3 billion is spent on all forms of advertising. Of that, 4% is remembered positively, 7% is remembered negatively and 89% of ads are not remembered at all.”
89% of 20.3 billion is 18 billion and 67 million pounds sterling.
That’s $23,508,148,055 United States dollars…
F*cking wasted. Pissed down the drain.
The first – and really, the only – thing you have to do is get your prospect’s attention.
If you do this, you finally have a chance at getting them to do what you want…
Which is infinitely better – I mean that literally; it’s a divide-by-zero scenario – than not getting their attention.
Case in point:
If I didn’t get you to open this email…
I wouldn’t get you to read it – that’s objective 1.
And if I didn’t get you to read it…
I wouldn’t get you to take the action I want – that’s objective 2.
Now, the fact that you’re reading this means I’ve accomplished objective 1.
And all that’s left for me to do is…
Figure out a way to get you to click the link at the bottom of this email.
What if I told you it has something to do with the image at the top of this email?
Sidebar: I’m wearing Hotep Nation Regalia btw – the flexfit hat & neck gaiter.
You see, I’m dressed not unlike a Hitman…
A Persuasion Hitman
I’m borrowing the moniker from a real person.
Cue Bane voice:
“Ah you think darkness is your ally? You merely adopted the dark. I was born in it, molded by it. I didn’t see the light until I was already a man, by then it was nothing to me but blinding!”
With that said…
I’d like to share with you the secrets of this Persuasion Hitman…
Who’s used his skills to sell over $100 million of products and services.
How’d he do it?
He made sure he never violated the first rule of persuasion:
Get their attention.
P.S. When you click on this link, you’ll be added to an automated email sequence.
In these emails, I’ll reveal the identity of the Persuasion Hitman.
And, I’ll also reveal how you can discover his secrets and use them for yourself – like Batman adopting the dark.