Patois ain’t just for Jamaicans

I spoke to X and we’ve fixed the issue.

Village by the sea.

Stay humble and stack sats.

Gach rud, the tradition will live on forever.

It’s Hotep Thursday.

Recognize any?

You would if you were in the right community.

Shared language makes people feel like they’re in a tribe.

Like they know something others don’t.

Like they’re with their people.

In-group members behave more favourably to each other than to out-group members.

Many racial and ethnic communities would rather do business with each other.

If you can create an in-group with your audience, a sub-culture of your own, you’ll access a tool of persuasion as old as humanity.

One of the reasons why email lists and podcasts are so powerful.

An email subscriber or podcast listener is of a higher quality and worth more than a YouTube subscriber or TikTok follower.

And when you layer on shared language you deepen the relationship.

Speak in a patois your audience understands and your non-audience does not.

They’ll love and reward you for it.

– Nabeel

P.S. Whenever you’re ready, here are 3 ways I can help:

  1. If you’re a business owner, Dropkick Copy can help you sell more stuff. Book a call today.
  2. If you’re a copywriter, CopySkills™ can help you master your craft and get better clients. Join now.
  3. If you’re a Muslim man, my new book will show you how to be a Good man. Start reading now.

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Nabeel writes a daily email to an audience of business owners, marketers and copywriters. Subscription to this newsletter is by invitation only. The only way to get on the list is by becoming a client, joining his community or buying one of his products.

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