Barbie > Oppenheimer

I haven’t seen either film yet.

This isn’t a film critique.

This is a marketing lesson.

Have you seen anyone talking about Oppenheimer on social media?

I haven’t.

Maybe it’s ’cause of the way my social graph is set up.

On my social feeds…

Everyone’s talking about Barbie.

No one’s talking about Oppenheimer.

THAT is marketing.

Before you can persuade, you must first be noticed.

A mediocre product with phenomenal marketing…

Will beat a phenomenal product with mediocre marketing.

I don’t make the rules.

– Nabeel

P.S. My use everyone/no one is rhetorical.

P.P.S. Follow me on Instagram.

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