Last week copywriter John Caprani interviewed me about a bunch of stuff.
In this conversation you’ll hear:
- Why copywriters like Ramit Sethi and Joanna Wiebe counter-signal internet marketing and direct response
- How you’re losing clients without hearing a word about it
- Why you’re better off starting a pseudonymous brand rather than a personal brand
- Why you shouldn’t fall for the “Creator Economy” psyop
- How I think about building brands using first principles and second and third order effects
…And much more.