▶️ Pod: real names are for boomers

Last week copywriter John Caprani interviewed me about a bunch of stuff.

In this conversation you’ll hear:

  • Why copywriters like Ramit Sethi and Joanna Wiebe counter-signal internet marketing and direct response
  • How you’re losing clients without hearing a word about it
  • Why you’re better off starting a pseudonymous brand rather than a personal brand
  • Why you shouldn’t fall for the “Creator Economy” psyop
  • How I think about building brands using first principles and second and third order effects

…And much more.

👇 Enjoy

video preview

– Nabeel

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Nabeel writes a daily email to an audience of business owners, marketers and copywriters. Subscription to this newsletter is by invitation only. The only way to get on the list is by becoming a client, joining his community or buying one of his products.

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