- One of the only chapters many people have read in Breakthrough Advertising
- How to use the “hot girl effect” for client acquisition
- Algomonkeys (dance monkey dance)
- Peterson, Ferris, Holiday (and how you can copy them to get rich)
- 2 ways to sell to women (there is no 3rd)
- 3 ways to sell to men (there is no 4th)
- “That won’t work in our market” (snowflakery)
- Lessons from Jim: make them say no
- Medieval theologian on how to make your audience love you
- 💩 Poop emojis to get your attention
- Yin, yang and the business of polarity